Display fixtures



April 5, 1960 a. H. CIGNOLI 2,931,513

-DISPLAY FIXTURES Filed April 3, 1958 3 Sheets-Sheet l m L/G INVENTOR. GUIDO CIGNOLI BY Qmaa ATTORNEY Filed April 3. 1958 April 5, 1960 s. H. CIGNOLI 2,931,513

DISPLAY FIXTURES 3 shee'ts sh eet 2 v INVENT OR. GUIDO CIGNOLI AT TOR NE 7 April 5, 1960 s. H. CIGNOLI 2,931,513

DISPLAY FIXTURES Filed April 3, 1958 3 Sheets-Sheet 3 INVENTOR. GUIDO CIGNOLI ATTORNEY DISPLAY FIXTURES Guido Henry Cignoli, West New York, NJ., assignor to Melville Shoe Corporation, New York, N.Y., a corporation of New York Application April 3, 1958, Serial No. 726,275

2 Claims. (Cl. 211-35) Generically, the invention relates to display fixtures, and specifically it comprehends improvements in footwear display fixtures employing multiple horizontally disposed racks, independently adjustable to attain maximum efii ciency and attractiveness in window displays.

In first class shoe store locations space is at a premium, and one important object in selling shoes is to show the maximum amount in the minimum window space, in order to utilize the greatest amount of square footage for the accommodation of customers inside the store.

Heretofore, means for displaying footwear have comprised mobile floor units, each for holding several shoestyles, said units interspersed in several locations in the window, with consequent waste of corner window and other space, and a hit or miss method of exhibiting shoes.

A primary object of my invention is a display fixture capable of showing optimum merchandise in the minimum space in the most etficient eye catching manner, and to bring in customers to the point of sale.

Another principal object is a display fixture which can be mounted on the side wall of a store window, including multiple shoe racks individually suspended and separately adjustable both on horizontal and vertical axis.

Another object is a rack which utilizes hitherto waste space adjacent the side wall of a store window, and which displays merchandise above and off the floor.

Still another object is a display fixture which can be fabricated of light metals or equivalent material at minimum expense.

A further object is the facility with which the display may be varied so as to fit to a nicety all available space adjacent the end walls of store windows to produce aesthetic and sales compelling shoe displays, and finally I have achieved a flexible display fixture construction particularly adapted for use by large operators of chain shoe stores, which may have from one hundred to many hundred stores in widely dispersed locations, a highly competitive business requiring stores on high rental locations demanding maximum utilization of store window space.

The foregoing and other objects will be manifest after the specification and drawings unfold.

. To the accomplishment of the recited objects and others subordinate thereto, the preferred embodiment of the invention resided in the combination of parts and in their mode of operation as described herein and embraced within the scope of the appended claims.

In the drawings:

Fig. 1-a perspective view of my invention mounted on a wall.

Fig. 2-2. side elevation.

Fig. 3-an enlarged fragmentary view one of the article carrying members.

Fig. 4-a cross section taken along line 4-4 of Fig. 3 with the parts assembled.

For the purpose of explication, marshalled below are the numbered parts of the invention:

'ice

5-the complete display fixture 6brackets 7rod or pintle 8threaded recesses 9bracket apertures Ill-horizontal legs of the brackets 11-upper and lowermost sleeves 12-medially disposed sleeves 13-p1ates 13 -threaded bolt 14reinforcing washers 15wing nuts for holding and adjusting forks 16shoe supporting forks or racks 17threaded apertures in plates mating with threaded walls of sleeves 18-cap screws for rotatably adjusting forks 19-fork braces 20-fork arms or tines 21closed end of fork 22end screws With reference to the drawings, it is understood that like numerals denote like parts, and it is within the inventive concept to provide more than the number of article carrying racks shown-the embodiment being one manner of carrying out the invention with one modification.

In the drawings, display 5 may be mounted on a wall of a store window as by brackets 6 sustaining between them a cylindrical rod or pintle 7. This member is provided with a threaded recess 8 top and bottom fitted against apertures 9 in bracket legs 10 for positioning and holding the rod member in assembly of the rack as herein described.

Upon the rod in superposed relationship I fit a plurality of sleeves, upper and lowermost sleeves 11 and medially disposed sleeves 12. The upper and lower sleeves are of equal length but are shorter than the medially disposed pair, which are also of equal dimension. Upon the outer proximal ends of members 11 and substantially midway of sleeves 12 I have welded, brazed or otherwise fixed plates 13, which have threaded bolts 13 on which to turn wing nuts 15 for mounting and holding forks 16 at any desired angled position on the horizontal axis of said bolts 13 Forks 16 also have reinforcing washers 14 and are braced as by rods 19 inwardly of their open terminals and their closed ends are apertured to receive the bolts 13.

The opposite ends of the plates 13 and the mating walls of sleeves 11 and 12 are also threaded as at 17 to accommodate cap screws 18, thus permitting of adjustment of forks 16 not only on their horizontal axis as herein before described, but also on the vertical axis of the rod 7 to the best suited positions for exhibiting footwear, for example, ladies casual shoes, and when the racks 16 have been so adjusted, they can be secured-by a tightening of cap screws 18 and wing nuts 15.

As illustrated, I form forks 16 of a continuous strip of metal or the like with elongated arms 20 meeting in closed arcuate-like end 21, with the metal or other material of adequate strength to resist the weight-bearing stress of footwear positioned on the forks.

After the sleeves 11 and 12 with their article carrying racks are fitted on the rod 7; end screws 22 are threaded into recesses 8, permitting facile assembly of the com.-

ponents of the display rack and economical, expeditious manufacture.

With reference particularly to Fig. l, the racks 16 are spaced equidistantly from each other in the preferred arrangement, although I contemplate other spacing combinations, and as stated, there may be more than four article carrying forks. V

A capital advantage of my display rack is that the forks are independently and easily adjustable so that eye catching display of the maximum number of shoe styles, for example, casual footwear can be displayed in the minimum of space; the side and corners of the shoe store win: dows can be utilized and varied arrangements such as a terraced staircase effect employed to strikingly ShOfW the merchandise to the public, and bring them in to the point of sale. The shoe displays possible are highly flexible.

Many women start the tour of stores by window shopping, which is part and parcel of the cycle of purchase. It is manifest that a display of ladies and misses casual shoes in attractive shoe styles displayed on my rack in varied and attractive effects will bring the customer into the store to buy merchandise. The display rack, which can be fabricated and assembled at minimum expense and installed ready to use at from ten to many hundreds of store locations as is intended, will economically accelerate the purchase of shoes.

Developed especially for the popular priced shoe stores, although adapted for the display of shoes in all price ranges, my invention is a handsome, effective manner of exhibiting shoes in store windows, its trim, sleek lines contributing to greatly increased sales inside the store, and great flexibility in producing shoe displays.

I reserve the right to make such changes and modifications as may come within the scope of the appended claims.

I claim: a

1. A shoe display fixture for mounting on the walls of store windows including; a pair of L-shaped brackets, one arm of each bracket extending horizontally and supporting a vertical rod therebetween, the other arm of each bracket extending vertically for mounting on a wall, a pair of sleeves of equal dimension mounted on the upper and lower ends of the rod, another pair of sleeves of dimension equal to each other but of greater length than the first mentioned pair of sleeves mounted therebetween on the rod, each upper and lower sleeve having a plate on the upper and lower end respectively thereof, and

each one of the centrally disposed sleeves having a plate medially disposed thereon, a threaded bolt and nut on one end of each of the plates and a set screw threaded through each plate and through the sleeve at the other end of each of the plates for engagement with the rod, a transversely extending article carrying fork having two arms reinforced transversely near their outer ends, a washer integral with the other end of the fork, the fork apertured at the washer and mounted on said bolt.

2. A shoe display fixture for mounting on the walls of disposed sleeves having a plate medially disposed thereon,

a threaded bolt and nut on one end of each of the plates and a set screw threaded through the plate and the sleeve for engagement with the rod; a transversely extending shoe carrying fork having two arms reinforced transversely near their outer ends, a washer integral with the fork at its inner closed end, said end apertured therethrough and mounted on said bolt.

References Cited in the file of this patent UNITED STATES PATENTS D. 163,156 Zarling May 1, 1951 284,090 Tingle Aug. 28, 1883 1,170,684 Schlieckert Feb. 8, 1916 2,692,689 Wynne Oct. 26, 1954 FOREIGN PATENTS 344,944 Great Britain Mar. 16, 1931 

